杏吧论坛

Bachelor of Science in Business Administration major in Marketing Management

The BSBA major in Marketing Management is a four-year degree program designed to keep up with the demands of the local and the international business environment. It aims to produce a globally competitive graduate who can apply the basic concepts of the functional areas of business (marketing, finance, human resources management, production, and operations management, information technology, and strategic management) and employ these concepts in various business situations.